Howie’s Hot Five for…13 August 2010

5. Look JetBlue  go Purple…or is it?

Steve Slater the swearing, beer swilling hosty is all over the internet… but STOP PRESS!  Is he just a plonker?

Passengers are now saying  he already had a cut on his head when boarding the flight, the female passenger he took on and abused was innocent… say it ain’t so just when we’re needing another hero…

So to put it all into perspective please revisit events by checking out the Chinese animation…complete with him running into the arms of his [male] lover at the end and closing the door…(there’s one for Tiger Woods as well!)

From a perfect PR-Disaster Handling perspective what we love even more is the silence of JetBlue EXCEPT for the following brilliantly drafted comment – this is it, this is all they have said…

It wouldn’t be fair for us to point out absurdities in other corners of the industry without acknowledging when it’s about us. Well, this week’s news certainly falls into that category. Perhaps you heard a little story about one of our flight attendants? While we can’t discuss the details of what is an ongoing investigation, plenty of others have already formed opinions on the matter. Like, the entire Internet. (The reason we’re not commenting is that we respect the privacy of the individual. People can speak on their own behalf; we won’t do it for them.)
While this episode may feed your inner Office Space, we just want to take this space to recognize our 2,300 fantastic, awesome and professional Inflight Crewmembers for delivering the JetBlue Experience you’ve come to expect of us.

Superb! (As Fast Company said; sometimes it’s better to respond with a simple comment and a tight lipped smile)

4.  Ridely Scott goes all home movie -Life in a Day of the world… thanks to Youtube

This project ran for the month of July…Videos documenting the world according to each entrant on one single day.

…received 80,000 entries from 197 countries…each entrant loading up their Youtube video on to the competition website.

So Scott and his editor are going to take the best and make a film out of it in time for the next Sundance Festival. Check out and RSS this website as you’ll be able to start checking out entries from early September…http://www.youtube.com/lifeinaday

and check this one by an Australian quarantined in hospital with TB for six months… and his attempt…

3.It’s the same old story, it’s the simple things in life that make life easier…

Enter READIBILITY and the following new one called…

Both these web application and there’s one for I-phone allows the reading of news stories and articles on line – in an uncluttered, no ads, good font way… we’ve tried both and rate READIBILTY great!

We at Howie’s Hot Five swear by them…and tired eyes be gone!
Following downloads, the apps sit on your firefox, chrome or safari toolbar. Simply click
the icon and an uncluttered, clean version of the article is formatted – san ads and other irritants…and in tired-eyes-friendly font…

iReader download

READIBILITY download

2. Question: True or False – Vampire Bats! True Blood?

Answer: Eeeek Yes….

These critters are responsible for attacking Peruvian kids and succkkkkkkkking their blood and killing them with a deadly rabies virus…

and here’s, gulp, a nicer, gentler picture of one…

Evidently they feed usually on livestock but occasionally feed on us due to lower temperatures in the Peruvian amazon or even deforestation…500 people have been attacked with four children dead thus far.

1. Petals Cup Cakes… no1 with a bullet

Just go to 8 Teed St, Newmarket  – tiny, beautiful cupcake store with people lining up outside…these are delicious, scrumptious and whatever other ‘ious’ you wanna add… Laurel Watson of TVNZ Goodmorning ‘fame’ has hit the nail on the head with this one – cupcakes are not over people!  Walking around town with the Petal cupcake packaging we were stopped five times with ooh, aahhs  …clever little cupcake people…

And this week a 1A – or an extra – Frankie with Jobim…simple because we think it’s oh so hip while being cool…


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